Search Engine Strategies

Search Engine Optimization

 (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.-Wikipedia

The process of optimizing any website or blog post for optimum results in a search query is complex and

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multi-layered. Page titles, categories, keywords and page descriptions are all necessity. These are

keywords and titles that correspond to the content on each page. Including backlinks to other websites or blogs allows for cross promotion. Adding new pages or posts on a frequent basis always is good practice to refresh your site across the search engines.

This practice is ongoing, and with the constant algorithm changes to search engines, SEO can take a long time to produce first page results with search terms depending on how competitive your business is. There isn’t much to show for these projects, but references can be provided upon request.

 

Search Engine Marketing

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(SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. – Wikipedia

I have held the Google Adwords Certified Partner designation managing multiple SEM or Pay-per-click (PPC) campaigns for clients of all sizes. There is a great deal of planning and strategy involved with any successful SEM campaign, but it mostly comes down to willingness to bid on keywords, and quality score for the ad and landing page that each click gets delivered to.

Click Here to read a detailed PPC Audit done for a national client.

Click the image below for more in-depth description of choosing SEM strategies for your business.

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 Google Analytics

Google Analytics is a service offered by Google that generates detailed statistics about a website’s traffic and traffic sources and measures conversions and sales. It’s the most widely used website statistics service. The basic service is free of charge and a premium version is available for a fee. -Wikipedia

Analytics is crucial to any website and business success. Without data to measure, there is no concrete way to measure your digital impact and lead generation. Google offers a free program that is widely used among small to large businesses. Once it is installed, it varies on the level of reporting, but leads and conversions can easily be monitored to see what is working and what needs some improvement.

Please ask to see some of our monthly Analytics reports.

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