What Matters

What is SnapChat?! And what can it do for MY business?

What is Snapchat?! And what can it do for MY business?


With the recent announcement of Snapchat’s release of version 2.0, I figured it was time to step out of my comfort zone (the one that puts me squarely in the ‘what is Snapchat and how can it possibly be useful to me?) and jump onto the Snapchat wagon. First though, of course, I needed to understand how Snapchat can help promote and build social following from a BUSINESS standpoint.

Here is what I have discovered (and what has turned me into an instant Snapchat fan).

Snapchat Beginnings….

Snapchat began as an app targeted mostly to teenagers, looking for a new way to communicate with their ‘own kind’, especially with Facebook suddenly seeing their parents, aunts, uncles and even grandparents joining, they needed a way to keep their individuality alive!

Here’s a quick Snapshot (pun intended) of the history of Snapchat.

snap chat graph

Want more info on the timeline or a guide to using Snapchat (step by step with images!) Check out Gary Vaynerchuk’s website and blog.

Let’s talk about that release of version 2.0.

Snapchat added tons more features to their existing app that includes:

Snapchat Stories now auto-advance, so when you get to the end of watching a friend’s Story or swipe left, the next Story in your list starts playing for easy lean-back watching

Over 200 Stickers are now available in private chat, and ones related to text you’ve typed like “love you” or “hungry” are instantly surfaced when you press the Stickers button.

Video Notes in Chat let you record and send a quick 10-second max thumbnail-sized GIF-like loop so you can react with your face

Audio Notes work similarly, allowing you to send short voice snippets

Video or Audio Call someone even if you aren’t already text chatting, which makes Snapchat into more of a phone

Send multiple photos at a time in chat, an dmark them up with Snapchat’s text, drawing, and filter tools first

Send camera roll photos during a Video or Audio Call and they’ll be translucently overlaid on the screen

Toggle on the fly between Video and Audio Calls, Video and Audio notes, stickers, and text as your environment or intentions change*

*Above Updated features Source: Josh Constine, techcrunch.com

“Photos that self destruct in 10 seconds aren’t even the point of Snapchat anymore. With today’s launch of Snapchat 2.0, Snapchat wants to BE your phone.” ~ Josh Constine, techcrunch.com

So what does that mean? Basically, all the features, tasks, contacting abilities and reactions that you would normally use multiple apps on your phone for, can ALL be done with one app, namely: Snapchat.

With over 100 million daily active users and 400 million snaps per day, with 71% of Snapchat’s U.S. users fall into the 18 to 34 age range, Snapchat is quickly becoming one of the largest and fastest growing social media outlets and with that growth, it is a social media channel you CANNOT afford to ignore. SocialMediaExaminer recently wrote a piece on how a business can use Snapchat to promote their brand.

Here’s their Top 5 Ways to use Snapchat for Business

#1: Provide Access to Live Events

Snapchat is perfect for real-time social media marketing because it can give the audience direct access to live events. You can use it for product launches, trade shows or one-of-a-kind events like the 1,000th customer to shop in your store.

#2: Deliver Private Content

You can also use Snapchat to provide special content to your audience that they might not receive on other digital platforms. Think of something unique to surprise your community of followers.

#3: Offer Contests, Perks or Promotions

Everyone loves social media giveaways and promotions, so think of ways you can keep your followers coming back for more. For example, you could offer promo codes or discounts to the fans who watch your entire Snapchat story, or ask them to take a snap while holding your product.

#4: Take People Behind the Curtain

With Snapchat, you can provide behind-the-scenes content to your community, which helps create and engage a strong following. Show off your company and make sure to have fun with it. Capture birthday parties, Friday afternoons or company outings. The sky’s the limit on showing how your brand differentiates itself with company culture.

#5: Partner With Influencers

Just like with Instagram and other social channels, social media influencers on Snapchat can help spread brand awareness and reach. By partnering with influencers, you can spread awareness to a demographic that’s hard to reach through traditional media.

Read the full article with some great examples of real businesses using Snapchat here.

So, are you ready to take the plunge into the world of Snapchat? If you are looking for new and innovative ways to promote your business and grow your followers, you can no longer ignore the phenomena that is Snapchat.

Ready to plan your Digital Marketing Strategy?  Contact Us NOW. Stay ahead of the game and in the know with ALL the digital trends with SparkHype’s expertise and digital know-how.

30 Things I’m Thankful For

It’s the final countdown… there is no turning back now! To quote a famous albino python “I don’t know where I’m going, but I sure know where I’ve been.”

1601221_10152713454318812_8458312162827588411_nIn any campaign, it is critical to know what direction you want to go; but in order to do that well, you need to know the backstory.  I was originally planning on setting out on a bucket list of 30 things I wanted to complete before my third decade comes to a screeching halt. Like many of us, my procrastination (aka life, parenting, work and sleep) got in the way. Realistically achieving 30 things in 30 days seems a tad bit daunting. So I am going to start with going through 30 things I’ve been fortunate to accomplish in my 30’s.


1) First and foremost, I am thankful that my husband’s safe return from both deployments.

2) My youngest daughter was born and I’d be remiss if I didn’t mention the joy that has come every day since. Watching two girls grow up together has certainly had more ups than downs and I’m thankful everyday that they have each other to make us all laugh.

3)My favorite memory from 2004 Red Sox World Series win is actually taking my oldest daughter to the Rolling Rally parade. I’m almost 95% sure that we were featured in the crowd  in the movie Fever Pitch ending trailer.

More to come throughout the next few days and weeks. Keep in mind the importance of laying the groundwork for any marketing campaign. Tell the story. Engage your audience. And most importantly, keep them wanting more.

What Matters- Key West

It’s the final countdown….we are 30 days away from what I am viewing as the apocalypse. And since it’s the end of my youth and immortality,


what better way to spend it than to go to Key West?

What Matters? 

I will be embarking on the journey known as down hill…the 4th decade….the end of the world as we know it….or as everyone older has said to me….just another day! Hog wash! If I have to share this day with the Pilgrims and Turkeys than you better believe I am going out with a bang!

In this case, what matters is that I am able to get some time away in the warmth and the sunshine and spend four days with friends and family drinking margaritas, and NOT eating turkey or cranberry sauce! I am thankful for all those who will be making the journey to have a 40th birthday celebration, who says I can’t do it with a cheeseburger in paradise?

How does this apply to you? What matters is finding something you are passionate about, and celebrating it! It could be in your personal or professional life, but set a goal and make a plan to achieve it. Sounds simple, but when was the last time you really sat down and did it? What matters is the way you go about structuring your action plan. It can’t be on a whim, it has to be well thought out and researched. There’s no reason you can’t create a workplace bucket list, but you need to find the time to flesh it out and make that dream a reality.



What Matters

I was recently at a local networking event listening to a well respected speaker. He has accomplished many great things in his career and was telling us a number of things that were inspiring and worth contemplating. As a leader who helped the audience reflect and think about his/her career path, the one thing I heard was to constantly be asking “Why Not?” I will dive into that some more in future posts, but all I could think about was my daughter’s new line of questioning.

What Matters?

As a seven year old, she doesn’t know how profound she is being by innocently mixing up the words of ‘why does that matter?’ or ‘who cares?’ but it got me thinking….”What Matters?” could actually be a leading question we should all be asking ourselves when faced with decisions. They could be trivial and insurmountable or life-changing decisions that we are empowered to make all from asking ourselves a simple question….

I will continue to explore this topic in future posts, as I think she may just be on to something more wise than beyond her years.