What is Snapchat?! And what can it do for MY business?
With the recent announcement of Snapchat’s release of version 2.0, I figured it was time to step out of my comfort zone (the one that puts me squarely in the ‘what is Snapchat and how can it possibly be useful to me?) and jump onto the Snapchat wagon. First though, of course, I needed to understand how Snapchat can help promote and build social following from a BUSINESS standpoint.
Here is what I have discovered (and what has turned me into an instant Snapchat fan).
Snapchat began as an app targeted mostly to teenagers, looking for a new way to communicate with their ‘own kind’, especially with Facebook suddenly seeing their parents, aunts, uncles and even grandparents joining, they needed a way to keep their individuality alive!
Here’s a quick Snapshot (pun intended) of the history of Snapchat.
Want more info on the timeline or a guide to using Snapchat (step by step with images!) Check out Gary Vaynerchuk’s website and blog.
Let’s talk about that release of version 2.0.
Snapchat added tons more features to their existing app that includes:
Snapchat Stories now auto-advance, so when you get to the end of watching a friend’s Story or swipe left, the next Story in your list starts playing for easy lean-back watching
Over 200 Stickers are now available in private chat, and ones related to text you’ve typed like “love you” or “hungry” are instantly surfaced when you press the Stickers button.
Video Notes in Chat let you record and send a quick 10-second max thumbnail-sized GIF-like loop so you can react with your face
Audio Notes work similarly, allowing you to send short voice snippets
Video or Audio Call someone even if you aren’t already text chatting, which makes Snapchat into more of a phone
Send multiple photos at a time in chat, an dmark them up with Snapchat’s text, drawing, and filter tools first
Send camera roll photos during a Video or Audio Call and they’ll be translucently overlaid on the screen
Toggle on the fly between Video and Audio Calls, Video and Audio notes, stickers, and text as your environment or intentions change*
*Above Updated features Source: Josh Constine, techcrunch.com
“Photos that self destruct in 10 seconds aren’t even the point of Snapchat anymore. With today’s launch of Snapchat 2.0, Snapchat wants to BE your phone.” ~ Josh Constine, techcrunch.com
So what does that mean? Basically, all the features, tasks, contacting abilities and reactions that you would normally use multiple apps on your phone for, can ALL be done with one app, namely: Snapchat.
With over 100 million daily active users and 400 million snaps per day, with 71% of Snapchat’s U.S. users fall into the 18 to 34 age range, Snapchat is quickly becoming one of the largest and fastest growing social media outlets and with that growth, it is a social media channel you CANNOT afford to ignore. SocialMediaExaminer recently wrote a piece on how a business can use Snapchat to promote their brand.
Here’s their Top 5 Ways to use Snapchat for Business
#1: Provide Access to Live Events
Snapchat is perfect for real-time social media marketing because it can give the audience direct access to live events. You can use it for product launches, trade shows or one-of-a-kind events like the 1,000th customer to shop in your store.
#2: Deliver Private Content
You can also use Snapchat to provide special content to your audience that they might not receive on other digital platforms. Think of something unique to surprise your community of followers.
#3: Offer Contests, Perks or Promotions
Everyone loves social media giveaways and promotions, so think of ways you can keep your followers coming back for more. For example, you could offer promo codes or discounts to the fans who watch your entire Snapchat story, or ask them to take a snap while holding your product.
#4: Take People Behind the Curtain
With Snapchat, you can provide behind-the-scenes content to your community, which helps create and engage a strong following. Show off your company and make sure to have fun with it. Capture birthday parties, Friday afternoons or company outings. The sky’s the limit on showing how your brand differentiates itself with company culture.
#5: Partner With Influencers
Just like with Instagram and other social channels, social media influencers on Snapchat can help spread brand awareness and reach. By partnering with influencers, you can spread awareness to a demographic that’s hard to reach through traditional media.
Read the full article with some great examples of real businesses using Snapchat here.
So, are you ready to take the plunge into the world of Snapchat? If you are looking for new and innovative ways to promote your business and grow your followers, you can no longer ignore the phenomena that is Snapchat.