SEO

What is DuckDuckGo.com and how can it help your business?

If you haven’t heard of this new search engine yet, you will very soon.
DuckduckGo.com is becoming the fastest growing search engine online today. This ‘new to the market’ search engine, is growing so quickly because of their privacy policies and their dedication to respecting their users anonymity.
Looking at worldwide desktop and mobile traffic, DuckDuckGo had an impressive 22% increase in traffic from January to December 2015. In December, the site had a combined 108,200,000 visit. *

duck traffic

With the trend in internet searching moving swiftly away from the norm of tracking every visitor, to a more private and anonymous experience, DuckDuckGo is the first search engine to recognize this shift and get in the game before everyone else. Their users seem to show more of an affinity towards search engine loyalty with the average amount of time spent on the site a very respectable 9 ½ minutes, as well as an impressive low 31% bounce rate.*
What else makes them different and offers you the opportunity to get in on the ground floor of this exciting new trend is the fact that they have only ONE paid ad placement (as opposed to Google’s 4), allowing that advertiser the bulk of traffic and a significantly increased CTR.
With Google ads at an alarmingly high rate and making it near impossible for the small business owner to afford and capture the traffic using the AdWords strategy, it seems the arrival of DuckDuckGo and the opportunities they offer for ad placement & the loyal users may be just in time to offer the ‘rest of us’ the chance to jump into the a successful digital ad campaign. The guerilla marketing trend is on! Are you ready to be one of the pioneers and reap the benefits?
*Source: Similarweb.com- Roy Hinkis, “DuckDuckGo: Who are Their Users and How are They Different?”

Ready to plan your Digital Marketing Strategy? Contact Us NOW. Stay ahead of the game and in the know with ALL the digital trends with SparkHype’s expertise and digital know-how.

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We offer a Full-Spectrum of Digital Marketing Solutions to help any size business create or improve their digital footprint. We specialize in creating your social media business pages. We can manage any marketing campaign small, medium or large. It’s an ever changing digital spectrum, and we can consult with you to customize the best portfolio for you.

Please visit any one of our “Sparks” below to learn more about how we can tailor digital marketing to your needs.

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SEO

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.-Wikipedia

SparkHype can help you build links and add metadata that will help the search engines find your website.

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Local Listings Management

Local Listings Management

Managing your local listing online is the most important thing you can start with. While it is very time consuming, it is relatively painless. Claiming your local listings and verifying the information is how we know that what the search engines are pushing out is correct to anyone looking for you. Managing your name, address, phone and website information across hundreds of local listing platforms is what we will do for you.

Reputation Management is the next level of making sure you are aware of what people are saying about you.

Link Management- quality inbound and outbound links and link removal services.

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10 Free Apps for Productivity, Social Media & SEO

10 Free Apps for Productivity, Social Media & SEO

Social Media is the buzz word driving brands across the world. With countless number of tools available to monitor, manage and analyze the social media activity of your fans, you might feel like wandering in a forest. In this article, we present you the hand-picked apps that are tailor-made for social media analysts and content marketers.

Also, we have been endlessly reading articles and research columns on either “SEO is dead” or “Is SEO dead?” from reputed writers. On the other hand, the myriad number of apps to optimize and efficiently use SEO is being launched day in and day out. SEO is not dead, at least for now.

Rapportive

When Gmail is opened, the most boring part on your screen is the right hand side panel. How about changing it into an interactive social media profile of the person to whom you want to send mail? That’s exactly how Rapportive works. As you type the e-mail ID of the person in the “To” field, you can see the recipient’s social media profiles in the right hand side panel of your screen.

 

Rapportive

Rapportive works with your Gmail inbox to give you near-instant rich contact information for almost everyone you want to reach. It is head and shoulders above any other Gmail add-in and a must-have for marketers. If you want more reasons to substantiate the efficiency of Rapportive, here is one – Paul Buchheit, the creator of GMAIL has been funding this start-up.

Boomerang

Do you believe in Benjamin Franklin’s famous quote “Time is money”? If yes, Boomerang is all yours. It is the best time management app available for Gmail.

 

Boomerang

Boomerang

You can schedule your emails for a future date, create a reminder for a mail to pop up on top of the inbox just before you leave for a movie (to take print-out of the ticket) or a meeting (to recollect the agenda) and the best feature about Boomerang is that it alerts you when someone doesn’t respond to your email after a specific timeframe (you can set that). No better app offers response tracking as good as Boomerang.

Yoast WordPress SEO Plugin

As I write this, Yoast has been downloaded over 6.4 million times and the rating out of 5 stands at 4.7, which is extraordinary by any yardstick. If you could choose only one WordPress plug-in for your website, the first would be from Yoast and so would the second. This one sets the standard.

Open Graph tags and managing Google Authorship are the two best features of Yoast. The former helps the posts from your website look appealing when someone shares it across Facebook or Twitter and the latter reduces your effort significantly to complete Google authorship. Get it right away.

Optimizely

It’s an easy A/B testing and analytics tool to help you move toward success in your CRO (Conversion Rate Optimization) efforts. See if you have mulled over these questions.

While working on new designs for your website’s landing page, have you ever had hunches about how the visitors will welcome the effort? Will the new-look show way to an uptick in site traffic? What would be the conversion rate?

Optimizely answers all the above questions in a simple manner one could comprehend.

Gravity Forms

Gravity Forms site says “Over half a million wordpress sites use Gravity Forms.” That’s a testament to its productivity. With Gravity Forms, you can create complex and powerful contact forms for your website without any fuss.

 

Gravity Forms

Gravity Forms

It provides a simple drag and drop feature to create and customize forms with conditional logic fields. As the name suggests, Gravity Forms doesn’t stop with just support, order and contact forms creation. It also allows launching quick surveys and creating polls instantaneously. Site-building is no more a drudging task when you have Gravity Forms.

WorkFlowy

It is one of the best task management web apps available. Its best features include nested lists, tagging keywords (for better compilation) and implementation of brainstorming. Even when writing this article, it’s become inevitable for me to switch tabs to reach out to WorkFlowy to recall my thought-process. The UI is neat, quick and responsive enough for one to engage.

 

WorkFlowy

WorkFlowy

Be it note-making, jotting a list of ideas for your blog or planning an event, WorkFlowy makes your job easier than never before. It works offline too for iOS users. If you master a few keyboard shortcuts, task management is a cakewalk forever.

Trello

Trello is basically a more optimized version of WorkFlowy, taking list-making to the next level. It is the best and easy-to-use project management app available. If you want to collaborate with your team members for a particular project and assign specific tasks to everyone, Trello is the answer.

 

Trello

Trello

Trello is all about boards, lists and cards. You can organize your projects in boards, assign and organize topics in lists and arrange individual tasks in the lists as cards. You can add check lists, assign due dates and also attach PDF files up to 10MB in the attachment tab. Make it your default project management app for better collaboration with the team.

Pixlr

It is probably the best online image editing tool available for content creators and designers. If you’re ignorant about Adobe Photoshop, it is the go-to tool to design images in an effortless manner. It is chocked up with various image editing options and manipulation tools to create images on the go.

 

Pixlr

Pixlr

It comes with three versions – Pixlr Omatic, Pixlr Express and Pixlr Editor – in which Pixlr Editor is nothing but photoshop made easy. Pixlr Express offers amazing image adjustments, filters, overlay and borders all in an easy-to-navigate interface which makes it the best among the three.

Social Mention

It is a real-time social media search and analysis web tool. It brings together the content generated across the web in an orderly fashion. It divides your keyword search into four categories namely strength, passion, sentiment and reach.

 

Social Mention

Social Mention

Strength is measured using the phrase mentions and sentiment is assessed using the ratio between positive to negative mentions. Reach is the most crucial feature since it measures the ratio between the number of unique users to the total number of mentions. It is the best tool to analyze your brands’ social media activity.

Customised Google Maps

Google’s acquisition of ‘Where 2 Technologies’ will go down in history as one of the remarkable leaps in data visualization. What started as a simple C++ program almost a decade back has turned everyone of us into cartographers in our own right, thanks to Google’s extraordinary vision.

Google-Maps-Engine-Customise-Your-Maps

With Google Maps Engine, one can create customized maps with their own references and collate your areas of interest before planning a vacation. You can also upload data source in excel formats to visualize the same on maps, share organized maps with your friends and compare the maps that you have already created. To conclude, Google Maps Engine has made cartography easier and lively for everyday users.