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30 Things I’m Thankful For

It’s the final countdown… there is no turning back now! To quote a famous albino python “I don’t know where I’m going, but I sure know where I’ve been.”

1601221_10152713454318812_8458312162827588411_nIn any campaign, it is critical to know what direction you want to go; but in order to do that well, you need to know the backstory.  I was originally planning on setting out on a bucket list of 30 things I wanted to complete before my third decade comes to a screeching halt. Like many of us, my procrastination (aka life, parenting, work and sleep) got in the way. Realistically achieving 30 things in 30 days seems a tad bit daunting. So I am going to start with going through 30 things I’ve been fortunate to accomplish in my 30’s.


1) First and foremost, I am thankful that my husband’s safe return from both deployments.

2) My youngest daughter was born and I’d be remiss if I didn’t mention the joy that has come every day since. Watching two girls grow up together has certainly had more ups than downs and I’m thankful everyday that they have each other to make us all laugh.

3)My favorite memory from 2004 Red Sox World Series win is actually taking my oldest daughter to the Rolling Rally parade. I’m almost 95% sure that we were featured in the crowd  in the movie Fever Pitch ending trailer.

More to come throughout the next few days and weeks. Keep in mind the importance of laying the groundwork for any marketing campaign. Tell the story. Engage your audience. And most importantly, keep them wanting more.

What Matters- Key West

It’s the final countdown….we are 30 days away from what I am viewing as the apocalypse. And since it’s the end of my youth and immortality,


what better way to spend it than to go to Key West?

What Matters? 

I will be embarking on the journey known as down hill…the 4th decade….the end of the world as we know it….or as everyone older has said to me….just another day! Hog wash! If I have to share this day with the Pilgrims and Turkeys than you better believe I am going out with a bang!

In this case, what matters is that I am able to get some time away in the warmth and the sunshine and spend four days with friends and family drinking margaritas, and NOT eating turkey or cranberry sauce! I am thankful for all those who will be making the journey to have a 40th birthday celebration, who says I can’t do it with a cheeseburger in paradise?

How does this apply to you? What matters is finding something you are passionate about, and celebrating it! It could be in your personal or professional life, but set a goal and make a plan to achieve it. Sounds simple, but when was the last time you really sat down and did it? What matters is the way you go about structuring your action plan. It can’t be on a whim, it has to be well thought out and researched. There’s no reason you can’t create a workplace bucket list, but you need to find the time to flesh it out and make that dream a reality.