Author - Catheren Andrade

Social Media Campaigns

Social MediaSocial Media has replaced many mainstream channels of advertising and promotions. What started out as an avenue to share family photos and yummy dinner creations, has now morphed into a goldmine of opportunities for businesses of all types.

Branding on social media is just as important as reaching your audience to promote an event or a limited time opportunity. Choosing the right schedule is critical for maximizing eyeballs, and repetition ensures that you get a bigger bang for your buck when the opportunity to connect may only be a mere 30 seconds.

This campaign was designed to promote both an ongoing need for nurse recruitment, but also a specific Open House event to come shadow current staff and meet prospective nurse managers. I first designed a microsite for RN Recruiting  and then had a flight of social media posts highlighting current nurses from various locations. Then we also layered in the event information for the Open Houses, which included one snow day reschedule and one held during inclement weather anyway just to keep it interesting. There were also digital screens throughout each hospital and an email marketing campaign that went out as well for this event.

The social media posts went on Facebook, Twitter and Instagram.

Facebook

facebook.com/capecodhealthcare

Instagram

Twitter

 

What is SnapChat?! And what can it do for MY business?

What is Snapchat?! And what can it do for MY business?

 

With the recent announcement of Snapchat’s release of version 2.0, I figured it was time to step out of my comfort zone (the one that puts me squarely in the ‘what is Snapchat and how can it possibly be useful to me?) and jump onto the Snapchat wagon. First though, of course, I needed to understand how Snapchat can help promote and build social following from a BUSINESS standpoint.

Here is what I have discovered (and what has turned me into an instant Snapchat fan).

Snapchat Beginnings….

Snapchat began as an app targeted mostly to teenagers, looking for a new way to communicate with their ‘own kind’, especially with Facebook suddenly seeing their parents, aunts, uncles and even grandparents joining, they needed a way to keep their individuality alive!

Here’s a quick Snapshot (pun intended) of the history of Snapchat.

snap chat graph

Want more info on the timeline or a guide to using Snapchat (step by step with images!) Check out Gary Vaynerchuk’s website and blog.

Let’s talk about that release of version 2.0.

Snapchat added tons more features to their existing app that includes:

Snapchat Stories now auto-advance, so when you get to the end of watching a friend’s Story or swipe left, the next Story in your list starts playing for easy lean-back watching

Over 200 Stickers are now available in private chat, and ones related to text you’ve typed like “love you” or “hungry” are instantly surfaced when you press the Stickers button.

Video Notes in Chat let you record and send a quick 10-second max thumbnail-sized GIF-like loop so you can react with your face

Audio Notes work similarly, allowing you to send short voice snippets

Video or Audio Call someone even if you aren’t already text chatting, which makes Snapchat into more of a phone

Send multiple photos at a time in chat, an dmark them up with Snapchat’s text, drawing, and filter tools first

Send camera roll photos during a Video or Audio Call and they’ll be translucently overlaid on the screen

Toggle on the fly between Video and Audio Calls, Video and Audio notes, stickers, and text as your environment or intentions change*

*Above Updated features Source: Josh Constine, techcrunch.com

“Photos that self destruct in 10 seconds aren’t even the point of Snapchat anymore. With today’s launch of Snapchat 2.0, Snapchat wants to BE your phone.” ~ Josh Constine, techcrunch.com

So what does that mean? Basically, all the features, tasks, contacting abilities and reactions that you would normally use multiple apps on your phone for, can ALL be done with one app, namely: Snapchat.

With over 100 million daily active users and 400 million snaps per day, with 71% of Snapchat’s U.S. users fall into the 18 to 34 age range, Snapchat is quickly becoming one of the largest and fastest growing social media outlets and with that growth, it is a social media channel you CANNOT afford to ignore. SocialMediaExaminer recently wrote a piece on how a business can use Snapchat to promote their brand.

Here’s their Top 5 Ways to use Snapchat for Business

#1: Provide Access to Live Events

Snapchat is perfect for real-time social media marketing because it can give the audience direct access to live events. You can use it for product launches, trade shows or one-of-a-kind events like the 1,000th customer to shop in your store.

#2: Deliver Private Content

You can also use Snapchat to provide special content to your audience that they might not receive on other digital platforms. Think of something unique to surprise your community of followers.

#3: Offer Contests, Perks or Promotions

Everyone loves social media giveaways and promotions, so think of ways you can keep your followers coming back for more. For example, you could offer promo codes or discounts to the fans who watch your entire Snapchat story, or ask them to take a snap while holding your product.

#4: Take People Behind the Curtain

With Snapchat, you can provide behind-the-scenes content to your community, which helps create and engage a strong following. Show off your company and make sure to have fun with it. Capture birthday parties, Friday afternoons or company outings. The sky’s the limit on showing how your brand differentiates itself with company culture.

#5: Partner With Influencers

Just like with Instagram and other social channels, social media influencers on Snapchat can help spread brand awareness and reach. By partnering with influencers, you can spread awareness to a demographic that’s hard to reach through traditional media.

Read the full article with some great examples of real businesses using Snapchat here.

So, are you ready to take the plunge into the world of Snapchat? If you are looking for new and innovative ways to promote your business and grow your followers, you can no longer ignore the phenomena that is Snapchat.

Ready to plan your Digital Marketing Strategy?  Contact Us NOW. Stay ahead of the game and in the know with ALL the digital trends with SparkHype’s expertise and digital know-how.

What is DuckDuckGo.com and how can it help your business?

If you haven’t heard of this new search engine yet, you will very soon.
DuckduckGo.com is becoming the fastest growing search engine online today. This ‘new to the market’ search engine, is growing so quickly because of their privacy policies and their dedication to respecting their users anonymity.
Looking at worldwide desktop and mobile traffic, DuckDuckGo had an impressive 22% increase in traffic from January to December 2015. In December, the site had a combined 108,200,000 visit. *

duck traffic

With the trend in internet searching moving swiftly away from the norm of tracking every visitor, to a more private and anonymous experience, DuckDuckGo is the first search engine to recognize this shift and get in the game before everyone else. Their users seem to show more of an affinity towards search engine loyalty with the average amount of time spent on the site a very respectable 9 ½ minutes, as well as an impressive low 31% bounce rate.*
What else makes them different and offers you the opportunity to get in on the ground floor of this exciting new trend is the fact that they have only ONE paid ad placement (as opposed to Google’s 4), allowing that advertiser the bulk of traffic and a significantly increased CTR.
With Google ads at an alarmingly high rate and making it near impossible for the small business owner to afford and capture the traffic using the AdWords strategy, it seems the arrival of DuckDuckGo and the opportunities they offer for ad placement & the loyal users may be just in time to offer the ‘rest of us’ the chance to jump into the a successful digital ad campaign. The guerilla marketing trend is on! Are you ready to be one of the pioneers and reap the benefits?
*Source: Similarweb.com- Roy Hinkis, “DuckDuckGo: Who are Their Users and How are They Different?”

Ready to plan your Digital Marketing Strategy? Contact Us NOW. Stay ahead of the game and in the know with ALL the digital trends with SparkHype’s expertise and digital know-how.

Website Management

You have a great new website. You love the new design. your phone isn’t ringing….now what?

If the look and feel is just what you want, now all you need is to keep it fresh and relevant. The last thing you want is your website to have outdated content on it, or worse yet, nothing current at all. Look no further, we can help. With daily, weekly, or bi-weekly consultations, SparkHype can help you keep your website up to date and post things on your behalf that will get your customers and followers noticing in no time.

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Inbound Marketing

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Inbound Marketing- is the way that you can control how people find you when they are searching for your products or services. We design the campaigns, create the landing pages,drive traffic to your website and generate leads for you to manage.

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SEO

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.-Wikipedia

SparkHype can help you build links and add metadata that will help the search engines find your website.

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Local Listings Management

Local Listings Management

Managing your local listing online is the most important thing you can start with. While it is very time consuming, it is relatively painless. Claiming your local listings and verifying the information is how we know that what the search engines are pushing out is correct to anyone looking for you. Managing your name, address, phone and website information across hundreds of local listing platforms is what we will do for you.

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Link Management- quality inbound and outbound links and link removal services.

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Email Marketing

Email Marketing by Constant Contact® is the easy, effective, and highly affordable way to get your message out to your customers, clients, or members. You’ll create high-impact, professional-looking emails—quickly and with no technical expertise. And, most importantly, you’ll build strong connections with your audience that lead to referrals, repeat business and loyalty.

Discover how the power of Email Marketing by Constant Contact can help you better connect with your customers, strengthen your relationships with them, and grow your organization.

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